Requesting more information from Mattias
Hi Mattias,
TLDR: Please share some information about expected point upgrades to Reason 11.
As you can see, the Reason 11 upgrade is very controversial on this forum. Some users seem very excited about using the rack in other DAWs, and some users feel that the core changes are just not worth the 129 moneys.
When you first became the product manager, you provided some information that helped existing users understand where Reason is going. You also gave us insights into the VST optimization as it was ongoing.
I think it would be very helpful if you could tell us something about point upgrades to be expected for Reason 11. I think I speak for many users, if I say that upgrading to 11 would be easier with some information about what else we will be getting down the line for our money. AU is one thing, but many of us clearly care more about core Reason.
A statement like "we still care about the DAW" is good, but more specific information about your plans is better. In my opinion, the least satisfying answer is "we cannot speak about ongoing work". There must be some sort of middle ground that is vague enough not to violate company policies, and informative enough to motivate those of us on the fence about the upgrade to pull the trigger.
Thanks
TLDR: Please share some information about expected point upgrades to Reason 11.
As you can see, the Reason 11 upgrade is very controversial on this forum. Some users seem very excited about using the rack in other DAWs, and some users feel that the core changes are just not worth the 129 moneys.
When you first became the product manager, you provided some information that helped existing users understand where Reason is going. You also gave us insights into the VST optimization as it was ongoing.
I think it would be very helpful if you could tell us something about point upgrades to be expected for Reason 11. I think I speak for many users, if I say that upgrading to 11 would be easier with some information about what else we will be getting down the line for our money. AU is one thing, but many of us clearly care more about core Reason.
A statement like "we still care about the DAW" is good, but more specific information about your plans is better. In my opinion, the least satisfying answer is "we cannot speak about ongoing work". There must be some sort of middle ground that is vague enough not to violate company policies, and informative enough to motivate those of us on the fence about the upgrade to pull the trigger.
Thanks
- diminished
- Competition Winner
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Thanks for this post.
+1
+1
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I took the statement to mean, "We won't completely abandon the DAW but it's not our main priority."
How do you expect their small team to work on an AU reason rack plugin and create updates for the DAW that has a difficult codebase to work with?
That's just blunt opinion, but the signs are clearer then ever.
He's not going to provide any remarks that will make the wait any more comfortable.
How do you expect their small team to work on an AU reason rack plugin and create updates for the DAW that has a difficult codebase to work with?
That's just blunt opinion, but the signs are clearer then ever.
He's not going to provide any remarks that will make the wait any more comfortable.
if your DAW didn’t have markers, auto-punch-in/out, VST MIDI, etc, you could stay as tight-lipped as you like—you’d never have to worry about being ahead of your competitors.
I would argue that most of us reacted with great civility and understanding when Mattias informed us that the VST performance fix was taking longer than expected.
It's probably not a good idea ... Imagine him hinting at a certain upcoming feature, getting certain people excited and buying R11 now, then for what-ever reason that features gets cancelled or shelved down the line .. how would the forum react then?
- Raveshaper
- Posts: 1089
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What is most likely occurring is a restructuring of the team behind what we have known as Reason up until now. Take a look at the brand changes to get a better idea of what this means down the road.
First, they changed to a more "professional" name to boost credibility. It's more generic, but it fits with what they make, what their philosophy is as a company, and what their goals are. Reason Studio says "we are the studio behind Reason, and it's a virtual studio full of gear". Simple, eloquent, much better.
Second, the new leadership has rightly identified that a lot of people either haven't heard of Reason, or they don't want to invest in a plugin format they can't take with them. Making the rack load in as a plugin allows people who already use something else to pick up Reason and leverage its strengths: the instruments and effects it has.
Third, the Reason app was always intended to be a "big, weird, super instrument" as someone (probably Mattias) previously said. But they are aware that this has to evolve to meet the demand for a better "studio" experience (the GUI, features, etc). Opening up to other hosts is their way of boosting brand awareness, increasing legitimacy in the eyes of the industry, and welcoming business partnerships. Of course increasing revenue is a big part of that. I think what they're doing with these three things is most of the plan so far.
With the revenue increase from people opting in so they can sequence the rack in the host of their choice, there will be something like a team that works on "official" instruments and a team that only works on features and improvements to the studio side of things: the rack, the sequencer, the meat of the actual program.
By separating things into a rack plugin and the actual core program, this buys them time to make possibly breaking changes during a drastic re-write (again) of core code to bring versions 13+ up to speed with the competition. I don't think version 12 will be far enough away from now for those re-writes to be completed.
That's what I would guess. They're starting with brand image first, increasing awareness of their product second, then increasing revenue third so they can restructure into parallel teams. I could be entirely wrong about all this, but it does look like drastic updates to virtually every way they do things is (and I never thought I would ever say this) Actually Happening.
First, they changed to a more "professional" name to boost credibility. It's more generic, but it fits with what they make, what their philosophy is as a company, and what their goals are. Reason Studio says "we are the studio behind Reason, and it's a virtual studio full of gear". Simple, eloquent, much better.
Second, the new leadership has rightly identified that a lot of people either haven't heard of Reason, or they don't want to invest in a plugin format they can't take with them. Making the rack load in as a plugin allows people who already use something else to pick up Reason and leverage its strengths: the instruments and effects it has.
Third, the Reason app was always intended to be a "big, weird, super instrument" as someone (probably Mattias) previously said. But they are aware that this has to evolve to meet the demand for a better "studio" experience (the GUI, features, etc). Opening up to other hosts is their way of boosting brand awareness, increasing legitimacy in the eyes of the industry, and welcoming business partnerships. Of course increasing revenue is a big part of that. I think what they're doing with these three things is most of the plan so far.
With the revenue increase from people opting in so they can sequence the rack in the host of their choice, there will be something like a team that works on "official" instruments and a team that only works on features and improvements to the studio side of things: the rack, the sequencer, the meat of the actual program.
By separating things into a rack plugin and the actual core program, this buys them time to make possibly breaking changes during a drastic re-write (again) of core code to bring versions 13+ up to speed with the competition. I don't think version 12 will be far enough away from now for those re-writes to be completed.
That's what I would guess. They're starting with brand image first, increasing awareness of their product second, then increasing revenue third so they can restructure into parallel teams. I could be entirely wrong about all this, but it does look like drastic updates to virtually every way they do things is (and I never thought I would ever say this) Actually Happening.
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alsoRaveshaper wrote: ↑27 Aug 2019What is most likely occurring is a restructuring of the team behind what we have known as Reason up until now. Take a look at the brand changes to get a better idea of what this means down the road.
First, they changed to a more "professional" name to boost credibility. It's more generic, but it fits with what they make, what their philosophy is as a company, and what their goals are. Reason Studio says "we are the studio behind Reason, and it's a virtual studio full of gear". Simple, eloquent, much better.
Second, the new leadership has rightly identified that a lot of people either haven't heard of Reason, or they don't want to invest in a plugin format they can't take with them. Making the rack load in as a plugin allows people who already use something else to pick up Reason and leverage its strengths: the instruments and effects it has.
Third, the Reason app was always intended to be a "big, weird, super instrument" as someone (probably Mattias) previously said. But they are aware that this has to evolve to meet the demand for a better "studio" experience (the GUI, features, etc). Opening up to other hosts is their way of boosting brand awareness, increasing legitimacy in the eyes of the industry, and welcoming business partnerships. Of course increasing revenue is a big part of that. I think what they're doing with these three things is most of the plan so far.
With the revenue increase from people opting in so they can sequence the rack in the host of their choice, there will be something like a team that works on "official" instruments and a team that only works on features and improvements to the studio side of things: the rack, the sequencer, the meat of the actual program.
By separating things into a rack plugin and the actual core program, this buys them time to make possibly breaking changes during a drastic re-write (again) of core code to bring versions 13+ up to speed with the competition. I don't think version 12 will be far enough away from now for those re-writes to be completed.
That's what I would guess. They're starting with brand image first, increasing awareness of their product second, then increasing revenue third so they can restructure into parallel teams. I could be entirely wrong about all this, but it does look like drastic updates to virtually every way they do things is (and I never thought I would ever say this) Actually Happening.
if you look at the europa VST. many users asked about grain, and other RE's to be ported to VST.
why do a one by one porting when you can just port the platform in a wrapper as a vst.
i love this idea! and just because they make their stuff accessible in other platforms, it doesn't mean that they won't keep updating reason. it just means they grew another branch on their company tree.
also i do 10000000% believe i remembered seeing a post a year or two ago from someone i thought was absolotley bonkers (at the time) talking bout changing how RE's are used by bringing them ALL to vst.
turns out this person was 10000000% correct. and the person posted this even before VST in reason as well as before europa vst etc.
some of us tin foil hat personal do get it correct every now and then haha
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- Raveshaper
- Posts: 1089
- Joined: 16 Jan 2015
Right. What I was saying is that they're potentially freeing up the people who could otherwise be working on Reason core features by splitting off a dedicated team of "Rack VST" instrument / effects designers.scratchnsnifff wrote: ↑27 Aug 2019just because they make their stuff accessible in other platforms, it doesn't mean that they won't keep updating reason. it just means they grew another branch on their company tree.
Also, a massive re-write to the core code.
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exactly!Raveshaper wrote: ↑27 Aug 2019Right. What I was saying is that they're potentially freeing up the people who could otherwise be working on Reason core features by splitting off a dedicated team of "Rack VST" instrument / effects designers.scratchnsnifff wrote: ↑27 Aug 2019just because they make their stuff accessible in other platforms, it doesn't mean that they won't keep updating reason. it just means they grew another branch on their company tree.
Also, a massive re-write to the core code.
like, i totally understand the brand loyalty that goes on with DAWS
its just as intense as car people or android vs mac
i just am happy that now all my tools will speak with each other
but even if you don't own a DAW, you never know what might catch your attention down the line. i got ableton as a play place for DJ'ing. but now i use it for some sound design, but i found that nothing compares to sound design in reason. that's because its just what i know. i don't see propellerhead ditching reason. if they ever actually did that, they would just have something else in place.
perhaps a new DAW that is similar to reason but has RE connectivity in some way. unless thats a double standard because RE is technically the old code lol.
but reason seems absolutely fine. and now everyone can use it!!
even for a minimal price of 100 for intro! thats so amazing, people can use scream4, thor, NNXT, europa and others for the price of a halfway decent midi controller i love this idea
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- Last Alternative
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I pray I feel like my face is a picture of a mule looking back on these dark times, when it turns out that all along they were reworking for a MASSIVE overhaul to be the best music software on the planet for all. Time will tell.
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12.7.4 | MacBook Pro (16”, 2021), OS Sonoma, M1 Max, 4TB SSD, 64GB RAM | quality instruments & gear
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- Timmy Crowne
- Competition Winner
- Posts: 357
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- Location: California, United States
A roadmap would really be appreciated. The blog could serve this purpose and would create way more user engagement than its current use. Maybe the rebranding will change the PR culture over there.
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