09 Oct 2022
DAW market is a tough basket to be putting all your eggs in. RS probably knows it takes much time and effort to only focus on that (cleaning up the code etc), but they as we know, that for each betterment of the Reason DAW, brings it to become more attractive.
Reason and Record fused, these two needs or user interests still somewhat exists in theory but now as the Rack plugin and the DAW. Some uses both or can do so if needed.
Users that only uses the Rack plugin in another DAW, wants more focus on Rack and/or more devices and dont care much about the "Record" DAW side.
And those mainly uses the Reason as a DAW, wants more focus on core functions, sequencer improvements, workflow etc. They may say "We need no more toys, we want these crucial core features...or else we have to change DAW soon...but we dont want to do so as Reason is our preferred creative environment".
The other market, Rack as a plugin with instruments and effects, is also a tough one, if that was their only focus.
So, from that point, RS is trying to cross the ocean with both these worlds and doing it with their own touch (as always).
Reason+ seem to be a way to not having to buy a full package but to be able to use Reason environment or the Rack with RS plugins, on certain projects. Even most 3rd party RE can be on a separate subscription.
All these options are ways to not close doors to users. So when RS finally introduce something new, for the DAW or the Rack, there are ways for older ex users as well as new ones, to jump into the Reason eco system.
For me, when I picked up Reason 4 and Record back in the days, I have gradually collected Refills and RE´s, but at these times, people wants to go in more fully and not have to spend extraordinary sums just because they are late to Reason. And they want to be able to change platforms more easily.
Yes, as a somewhat longtime user, I have many times felt a bit neglected. RS have mainly had their eyes on new users and also made their mistakes but (hopefully) learnt from them.
But also, if they are to be able to keep adding value to this Reason ship, new users and those that jumped the ship, need to be able to find a way back on the ship and also leave anytime they wish. Earlier it was a very closed exclusive system. Now it is more open, RS tries to make Reason environment more accessible.
Yes, it is a slow road right now to have to satisfy so many options. And who knows how well it will work out. Both the Rack plugin, the DAW and the concept of Reason+ with soundpacks, have adjustments and changes to make them even more compelling and open for different needs among artists and producers.
One thing I do think RS could do to create a better spirit is to support the 3rd party RE makers a bit more.
As an example, there are advanced producers that have tons of stuff but they may not need or want to subscribe or buy the whole package to use Rack plugin. They may see one or a few RE that they want to be able to use in another DAW, but it gets too expensive to buy the package with a DAW, just to be able to buy a RE that they want to use as a VST.
I dont know how many such users exist, but quite some is my guess. And it could bring revenue to RS as well.
So some sort of "Rack plugin included when buying a RE in the shop". It can be a blank Rack and maybe maybe, for extra fees, be able to upgrade the Rack with RS RE´s on different levels. Yes, then that becomes another entry to the system. But one should be able to use the Rack plugin blank with just selected RE´s. That would support the RE makers and even invite more to sell RE in the shop, as that automatically will be a VST3 via the included blank rack (or with some basics in it).